There has been a rising trend in single-page, or one-page websites over the past few years, and whilst there are certainly many advantages to this approach, it is important to understand your options before deciding between a single page and multi page website.
Set goals for your new website
Rather than focusing on the cost, completion time or other immediate benefits of a single page website, start by asking yourself what your website needs to achieve and list out the key goals for your new site.
Start by looking at what your website needs to achieve. Some key questions to ask yourself up front:
- What is the key aim of your website?
- What information will be most useful to the majority of your website visitors?
- Do you offer a wide range of services or products?
- Do you sell online?
- Do you require a blog?
- Do you have time to dedicate to updating your website and contributing to your blog or gallery?
- Is it important to you to build your audience through SEO?
The answers to these questions will be an indicator of which direction to go in. The more that is required from your website, the more likely it is you will need multiple pages.
Single page website: Pros and cons
A single page website is an attractive option as it is affordable and can be a simpler option. Make sure you are aware of the limitations of a one page website and consider the future of your business – if you are a growing business you may require your website to grow with you.
|Quick and affordable way to get an online presence||Limits SEO reach – lack of service or product-specific pages / limited amount of targeted content|
|Simple and to the point||More options with marketing and targeting customers with specific content|
|Easy for users to navigate||Not scalable, less room to expand as your business grows|
|Maximum sections per single page – important for UX, loading time||Can prove problematic for smartphone users depending on the length of the page|
Multi page website: Pros and cons
If your small business requires a more comprehensive website, a multi page website will be the best option for you because of the flexibility it offers. You can easily add to it further down the track if needs be.
|Unlimited amount of content||Larger build time|
|Easy to expand as your business and services grow||More expensive|
|Targeted content and clear to users||May require more maintenance and upkeep|
|More opportunity to target specific offerings and keywords for SEO||May be overkill for some simple businesses|
Nico opened a cafe on a reasonably busy street. He wanted a website so that he can put his opening hours, location, phone number and some photos of the cafe and food. He opts for a single page website as it offers everything he needs and he is not planning on adding more functionality.
Cafe nico – Single Page Website
- Key services
- Link To Menu PDF
- Google Map
- Opening Hours
- ‘About Us’ text section
Sofia and Dan opened Hunter Bar & Grill 3 years ago and directed people to their facebook page. They are now expanding and wanted a professional website to fit their brand. They chose a multi page website as this offers the flexibility they needed.
Hunter Bar & Grill – Multi Page Website
- Dynamic Welcome Page
- Food & Drink page – multiple Menus
- About page
- Contact form
If you are still unsure of the right direction for your business website, get in touch and we can recommend the right direction for your needs.
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Liz is a Digital Design expert with over 15 years experience covering design, UX, & development.
She uses her knowledge to develop beautiful and engaging websites for small businesses.